Central Mass Real Estate


Although you may have allocated significant time and resources to craft a home selling strategy, your residence still lingers on the real estate market. Fortunately, you can always revise your home selling plan as needed.

Ultimately, there are many reasons why now may be a good time to revisit your home selling strategy, and these are:

1. You can update your home listing.

A home listing often introduces a house to a potential buyer. If the listing is accurate, includes lots of information about a house and engages a buyer, he or she may set up a home showing. On the other hand, a home listing that misses the mark with buyers is unlikely to do you any favors as you try to sell your house.

By revisiting your home selling strategy, you can review your house listing. Then, you can update this listing to ensure it is informative, engaging and makes it easy for a buyer to determine whether your house is the right choice.

2. You can explore ways to differentiate your house from the competition.

The real estate market is fierce. Thus, even if you're selling a high-quality home at an aggressive price, you may face steep competition from other home sellers in your area.

If you revisit your home selling plan, you may be able to find ways to differentiate your residence from the competition. In fact, you can perform extensive housing market research at this point to analyze the real estate sector and find ways to promote your house to the right groups of buyers.

3. You can adjust your house's price.

If the initial asking price for your house proves to be too high, buyers may shy away from your residence. But if you revisit your home selling strategy, you can assess your home price and lower it based on your house's condition and the current state of the real estate market.

Of course, determining whether to lower your home's price can be difficult. And if you need expert help as you decide how to price your residence, you may want to collaborate with a real estate agent.

A real estate agent is a home selling expert who is happy to assist you in any way possible. He or she can help you analyze the price of your home and other aspects of your home selling strategy. And if home selling strategy changes are required, a real estate agent can make it simple for you to implement these changes.

In addition, a real estate agent will deliver comprehensive support throughout the home selling journey. He or she can help you showcase your house to the right groups of buyers and evaluate any offers to purchase your residence. Plus, if you ever have home selling concerns or questions, a real estate agent can respond to them at your convenience.

Take the guesswork out of revising your home selling strategy – work with a real estate agent, and you can get the help you need to achieve the optimal home selling results.


Today’s home buyers see hundreds if not thousands of real estate photos when they’re in the market. Odds are that they’ll eliminate a number of homes from their search before ever even setting foot in them.

As you can imagine, that makes your home listing’s photographs all the more important to securing solid leads on your house.

In spite of the importance of photographs, a number of sellers get them wrong. To ensure that your home listing’s photos make a great first impression, we’re going to take a look at some of the common mistakes to avoid in your listing photography.

1. Not taking enough photos

In the age of digital photography, you can never take too many pictures. Experiment with different lighting, setups, and angles, and don’t be afraid to take as many photos as necessary to get the shots you want.

2. Going overboard with the uploads

It might be tempting to upload all of the pictures you took of your home, but it could hurt your overall presentation. Sort carefully through your pictures and pick one or two photos that best showcase each room and another one to three photos of the home’s exterior and land.

Visitors to your listing will get bored and click away if you have a slideshow with hundreds of images. Make it easy for them to find exactly what they’re looking for by limiting the number of total photos of your home.

3. Avoid close-ups

Your home should be spotlessly clean and tidy when taking photos. However, that doesn’t mean you need to get up close to each object in your home to take photos. Try to take wide shots that make your home feel spacious and welcoming.

4. Look out for mirrors and reflections and other distractions

If there’s one way to ruin an otherwise serene photo of your home, it’s when you spot the photographer accidentally showing up in the shot. Plan your angles so that you don’t get any flashes, glare, or reflections in your photographs.

And, while we’re on the topic of distractions, it’s a good idea to take your pets out of the room before your start shooting. Remember, potential home buyers don’t love your dog or cat like you do.

5. Don’t settle with your first shots

The different (or lack) of lighting your home receives throughout the day can make or break your photos. Try taking photos of your home at midday, when there are the least amount of shadows. Then, shoot some photos at golden hour (just before the sun sets) to capture warm tones. Finally, right after dusk, turn the lights on in your home and take some shots from outside. These photos give the illusion of a warm, cozy place where the light is always on.


Receiving multiple offers on a residence is a home seller's dream come true. However, if a home seller faces a tight deadline to review several homebuying proposals simultaneously, making the right decision may prove to be exceedingly difficult.

Ultimately, evaluating multiple home offers at the same time can be quick and seamless – here are three tips to ensure that you can review various home offers and make an informed decision.

1. Consider the Homebuyer's Perspective

Although you probably won't be able to find out the identity of a homebuyer who submits an offer on your home, you may be able to learn about the homebuyer's perspective if you study a home offer closely.

For example, a homebuyer who wants to close on a residence as soon as possible may face a time crunch. And if this buyer has fallen in love with your home, he or she may do anything possible to acquire it.

On the other hand, a homebuyer who submits a lowball proposal may be looking for a bargain. Therefore, this home offer may fall far below your initial expectations, and you should not hesitate to decline or counter the proposal.

2. Analyze the Housing Market

Operating in a buyer's market or a seller's market may dictate how you proceed with multiple offers on your house.

If you've listed a house in a seller's market, the number of homebuyers likely exceeds the number of first-rate houses that are available. As such, you may want to accept a home offer in a seller's market only if it matches or exceeds your expectations.

Comparatively, if you're working in a buyer's market, there likely is an abundance of high-quality residences and a shortage of homebuyers. Thus, you may be more inclined to accept a home offer that nets you the biggest profit – even if the home offer falls shy of your initial home selling expectations.

3. Collaborate with a Real Estate Agent

If you're unsure about how to approach multiple offers on your home, it certainly pays to consult with a real estate agent. In fact, a real estate agent can help you examine various offers and decide which home offer – if any – is right for you.

By hiring a real estate agent, you'll gain an expert ally who will support you throughout the home selling journey.

Typically, a real estate agent will learn about your home selling goals and ensure you can set a competitive price for your residence. He or she also will host home showings and open houses, negotiate with homebuyers on your behalf and do everything possible to help you get the best price for your home, regardless of the real estate market's conditions.

Perhaps best of all, a real estate agent is prepared to respond to your home selling concerns and queries. And if you have questions about a home offer, your real estate agent is available to respond to your questions at any time.

Take the guesswork out of evaluating multiple offers on your home – use the aforementioned tips, and you can determine the best course of action based on the home offers at your disposal.




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